Corporate Identity by Tsung-Hua Yang

Tsung-Hua Yang Illustrates The Bestchem Corporate Identity

Tsung-Hua Yang, the architect of the displayed work Tsung-Hua Yang's Bestchem Corporate Identity explicates, Bestchem is a Taiwanese chemical processing company specializing in printing materials. It aims to initiate a corporate transition through identity rebranding. The designers found that the company’s vision for developing products is to improve people’s lives through chemistry. The concept for the Metamorphosis VI system design arose from the company’s corporate mission and planned transition. Positive elements were incorporated into the logo to close the gap between company and customer, create a brand image of trust and reputability, and form a diversified, international commercial entity..

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