Bertazzoni Spa-Pro90 6 Mfe S Ar Arancio Freestanding Cooker

At Design Interviews

Interview with Bertazzoni Spa : Frank Scott: What is the main principle, idea and inspiration behind your design?. Bertazzoni Spa : Bertazzoni is a cooking appliances specialist with over 130 years experience of excellence in manufacturing. We design tools for people who loves to cook meaning they have to be performing, reliable, ergonomic and why not incredibly beautiful. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Bertazzoni Spa : Professional Series is the flagship series of our brand: it’s a “ memory" piece that brings together the best technology for cooking and an extremely stylish design. Clean lines, balance, the best quality materials and finishes to fit the most beautiful kitchens in the world, from modern to traditional and classic. .Frank Scott: How long did it take you to design this particular concept?. Bertazzoni Spa : It took about 2 years considering all the technological issues and the meticulous research for the best materials and finishes. For example we were not happy with the standard colour techniques of our industry and we decided to use the luxury sport car industry painting process. The result is gorgeous but you can imagine it took time. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Bertazzoni Spa : The unique design of this cookers keeps the mark of an old stove but at the same time is extremely contemporary, becoming transitional. It’s for the “old times” lovers and for the “design freak” trendsetters: goal achieved .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Bertazzoni Spa : No .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Bertazzoni Spa : The entire Bertazzoni design team worked at the project. .Frank Scott: Who is the target customer for his design?. Bertazzoni Spa : The target customer is passionate about cooking, he/she wants to take care of his family and friends and for this needs performances. But he/she also considers preparing good food as part of an amazing lifestyle: hosting people for dinners is a joy and showing them a beautiful house and kitchen is part of the pleasure. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Bertazzoni Spa : The strong personality of this product, helped by the vibrant colors of Italy that add energy, freshness and joy. .Frank Scott: How did you come up with the name for this design? What does it mean?. Bertazzoni Spa : Professional Series immediately talks about performances, ergonomics and good results. Even if this is a product for domestic use we took the best features of the commercial cookers and adapted to everyday use. .Frank Scott: Which design tools did you use when you were working on this project?. Bertazzoni Spa : Sketches first , then Solid Edge, 3d renderings, 3d printers for small parts. .Frank Scott: What is the most unique aspect of your design?. Bertazzoni Spa : This design is the perfect bland of the 3 values of the Bertazzoni brand: heritage, engineering and food culture. .Frank Scott: What is the role of technology in this particular design?. Bertazzoni Spa : Technology is changing the world of cooking, and not just in terms of safety or energy efficiency, but also in terms of preparations and cooking results. Thanks to intelligent machines like this one the user can experience sofisticated cooking without the stress of the uncertainty. The challenge here was to have all the latest technology in cooking, for example the temperature control in cooking, keeping the ease of use and good design lines of a memory product. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Bertazzoni Spa : Yes, we made studies and market research both on consumers and on technology .Frank Scott: How did you decide to submit your design to an international design competition?. Bertazzoni Spa : Bertazzoni is an Italian brand that sells in over 60 countries in the world. We always think international. .

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